I like the latest Nissan XTerra ads I've been seeing on TV; the ones with the math equations that take care to point out that the XTerra doesn't come with leather seats or "bling bling". Back when I was in Clemson, a guy in the car club who worked at CarMax used to tell me about how the XTerra was one of the only SUVs that was actually built like the truck it was supposed to be. It offers heavy duty 4WD differentials, etc., and is built on frame rails, rather than the unibody design of most cars (and modern SUVs). However, he lamented that people tended to ignore those features, and the most popular model by far was the 2WD model without all the offroad equipment. It's nice to see that Nissan also disapproves of this misguided interest, and is trying to restate the truck's real purpose.
Nissan XTerra: No, it's not for you, jackass
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Comments
Posted by Scott
So can you give us non-TV watchers a synopsis of the advertisements please? You said math equations and I got really excited. :)
Posted by Dan
Hehe, I looked on AdCritic before I posted, but they didn't have it. It's not as exciting as you might think :) Basically they just show people snowboarding or biking through the mud with the text "guts + mud", and then they put their muddy bike in the back of the truck and it says " + spraydown interior" and then they get in the car and it says " - bling bling" and then they drive away and it says " = X". It certainly still smells of marketing pros and target markets, but I like the fact that they're specifically stating that if you're looking for luxury, this truck is not for you. It seems that companies usually try to include as many customers as possible. "The SuperCoolGuitar is great for anyone from beginners looking for a first guitar to experienced pros who want a backup."
Posted by jenn
only life-sucking consumerist bastards drive suvs. :D
Posted by Dan
Haha, or people who actually want to go off road and carry more stuff than will fit in a Jeep or something. :) I've got no problem with people buying (real) SUVs if they actually need them, but the number of people who actually need them is WAY smaller than the number of people who buy them. It is especially ridiculous when people buy 2WD, unibody SUVs that are basically cars with a taller body attached to satisfy your ego (or need to fit in).
Posted by jenn
yeah, me too. i just wanted to be a bastard.
Posted by Dan
Oh Jenn, you know you don't have to try. You'll always be a bastard in my heart. :)
Posted by Antonio Rippe 10 hours, 47 minutes later
Eddie from Baldwin had one and they are really comfortable. The back seat is set a little higher than the front seat. How many cars do you know of that have semi-stadium seating?